Mid-February now, can you believe it?
We are a bit past the dreaming state and now deep into the doing huh?
Today I wanted to give you some tips and tricks to keep (or start) building your brand in a really clever way!
Have you tried Batching days?
Task batching is the clever process of grouping together tasks and actions that are similar, for higher productivity. I like to apply this to recurring tasks in my business. Those that need to happen every month for things to keep running.
Research tells us that we lose up to 40% of our focus when we switch between unrelated tasks. Similar tasks use similar parts of your brain so you lose less time and focus on getting stuff done. I do this all the time and recommend it often.
Some examples of tasks that are perfect for batching are:
Recording promo videos, podcast interviews, writing social media posts, writing blog posts, reconciling bank transactions, invoicing multiple clients, replying to emails, running clients calls etc., scheduling events.
Now, apart from productivity, batching is a brilliant strategy for creating a better Brand. Let me give you my top 3 reasons why:
- CONSISTENCY: If you sit and write 4 of your newsletters or 2 months worth of Instagram captions, for example, you develop a rhythm, a voice, a way of expressing things that becomes consistent, it’s all held by the same thread, and as you’ve heard me say a million times, consistency creates trust in those we serve, more consistency=better brands
- BIG PICTURE VIEW: When you work on something that will cover an extended period of time (say your marketing or writing for the next 5 months), you are forced to ask yourself the big questions. What am I aiming to build? What’s the running theme? What are the topics that are important for me to talk about and sell? That’s way more strategic than the impromptu ‘green smoothie photo’ on Instagram when you remember you’ve got to say something but have no inspiration or strategy behind it! Big Picture thinking = long term brand building!
- CREATIVITY AKA FINDING YOUR UNIQUE SWEET SPOT: As a creative with more than 20 years in the industry, I can tell you that coming up with something fresh, cool, special and different, really takes time. To build an exquisite Brand, you need time to think, dream and create. Batching days are perfect for going deep into your creative flow, for iterating and changing and drafting ideas. If you get used to the notion of blocking some creative time every month to infuse your business with soul and heart, you are well on track to build something memorable. Creative blocks of time and batch action are perfect for brainstorming new products, dreaming of clients gifts, photography style and mood, themes and topics to include in your brand conversations, and so much more.
So there you have it, batching is really a master move to build Better Brands. And if you’ve never done it or are needing some direction on how to organize your batch days, check out GET IT DONE, The Toolkit. I have created a whole set of templates and instructions (like the one in the picture above), to help you make this as smooth and enjoyable as possible!
Now I would love to know, have you worked like this before?
What sort of tasks do you focus on?
See you in productivity land!