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BRANDING FROM THE INSIDE OUT

Customer Journey Mapping

LIVE WORKSHOP

Learn to use one of the most innovative design thinking tools to understand the experience you create for your customers and then

wanting to understand and improve the experience they provide to their customers.

13 FEBRUARY 2019

STACKWOOD, 10 STACK ST, FREMANTLE

Finding the gold

Creating an unforgettable brand choreography, where every interaction, phone call, packaging and question answered reflects your values and your deep understanding of your clients, can be a radical game changer for any business.

Done well, this tool can increase your sales by generating raving fans that not only purchase again and again but also advocate for you and your message, multiplying and sharing it everywhere!

“I can’t wipe the smile off my face, our
session was just so clarifying”

MELISSA ITALIANO, MELIS PERFUMERY, AUSTRALIA

How it works

OUR FOCUS ON THE DAY

A totally hands-on experience, this workshop is designed for a small group of business owners. Upon arrival, you’ll be received by a heart-warming drink, your very own customer journey kit, and Cristina, a seasoned Brand Strategist ready to help you elevate your customer’s experience.

We gather to learn the principles of Customer Journey Design, you learn about your tools and then creativity begins, your workspace will have everything you need to start mapping your very own unique business experience.

Throughout the duration of the workshop you will have Cristina’s support to provide objective views of your business and help you look at your brand’s experience through your customers’s eyes.

At the very end, we will have a chance to share our findings with the group and even gather feedback about your key findings and ideas moving forward!

A table full of nourishing nibbles will be provided allowing you to bite as you go, create or have a break as per needed according to your own personal creative flow.

What you take
home

THE KEY TAKEWAYS

  • Your very own map.
  • A list of actions to move forward, improve and innovate in your business.
  • A very clear understanding of where your focus needs to be in your before, during and after interaction with your clients.
  • A refreshed view on how to ignite creative thinking.
  • Confidence to start applying this tool to any other area of your business.
  • Understand the before, during and after of your customer’s experience and improve it.
  • Locate possible moments where trust is being broken, or opportunities for connections missed.
  • Evaluate if the products or services you are creating are truly relevant for your audience.
  • Focus your budget where it’s needed the most.
  • Innovate by delighting your customers, not by following your competition.
  • Intentionally affect every step that your customer takes, and fill it with magic that exceeds expectations.
  • Gain confidence by truly understanding your customer’s deepest fears, desires and how you can serve them best!

Frequently Asked Questions

CAN I COME EVEN IF I’M JUST STARTING OUT?

Absolutely. It is a great way to help you map out exactly how your customer’s journey will start. You will also get a great undertsanding of how your customer’s emotions are the biggest key to creating anything memorable for your brand. The bonus is that you can keep revisiting your customer journey map for every new project or product added to your business.

IS THERE A REFUND/CANCELLATION POLICY?

Cancellation and full refund is available up until 7 days prior to the event. Cancellation less than 7 days will be subject to administration fees ($100). You can transfer your position to another person at no extra cost, you will just need to make sure you let us know.

DO I NEED TO BRING ANYTHING WITH ME?

You will be provided with all the equipment needed for the workshop, along with morning tea.

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