A sophisticated and established clothing brand created for the equestrian market, Ronner has had a strong market presence in both North and South America for a few years now. With a pre-existing logotype and symbol, the company came to us looking to create coherence between their packaging and collateral material, and to infuse the brand with a more whimsical and creative feeling.
With a strong English influence, and inspired by Provencal textiles and classic color stories, we created a rich packaging system that adapts and changes according to the different needs of the brand. Soft papers, high quality natural fibers, and added touches of gold in the printing process finish the look and feel of the brand.
Packaging and Collateral Material Design,
Bogotá, Colombia, 2014