Help Me HR is a unique business that offers support to individuals and companies in areas related to Human Resources and Career Development. After extensive research into their consumer, we found that emotional distress is one of the most common states present when their clients are making decisions towards purchasing their services.
The design strategy was to develop a clean yet friendly environment where reassurance and positiveness were a running theme. The concept of 'hope', together with soothing colours and unexpected metaphors through imagery, created an approachable brand with a very unique feel compared to the other players in their industry.
Various touch-points were added to the brand experience, such as cards and stationery in rich cotton papers to enrich the online experience with a soft and human feel.
Branding and Website Development,