Corporate identity and packaging design for swimwear and lingerie company
Estivo’s main target is women of every size, color and shape that are tired of the artificial approach of the female media. Taking this as our main concept, we developed the whole visual strategy based on fruits: natural, fresh, beautiful and diverse. These were the inspiration for developing abstract illustrations of them that, in a playful way, move around the whole branding and packaging concept in a fresh color scheme. Medellín, Colombia.
Published on : 2010