As I write this, we are in the second week of January 2019. You’ve probably started your green smoothies or dusted off your running shoes. Bought a nice new water bottle and decided this year is THE ONE for a change!
But what about your Brand? I believe Brands are a living thing that gets shaped by your daily efforts, interactions with customers, courageous ideas and business decisions.
So I started thinking of my clients. What would be the new year Brand resolutions that could surely make a difference for 2019? I got really excited, made a bit of a long list, but then paired it down because, you know, change is easier in smaller chunks.
So here it goes, my 5 recommended Brand efforts to spark your Brand with life, alignment and more purpose for 2019.Read More